Tech sales is about having a strong grip on communication, technical knowledge and sales judgments. If you want to give your career a turn and want to apply in tech sales, it can be an exciting and rewarding option. The industry is well-known to offer dynamic, well-compensated and countless offers to individuals.
Whether you are coming from a different industry or starting a new journey in life with your dream to be in this industry, this guide will help you move forward. Let us see what necessary things you can do to take your steps forward to tech sales.
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Understanding Industry
What tech sales is and what it can offer you in future must be the first things to discuss. It is about helping businesses solve issues using technology. This might mean selling technological components like software, IT services and hardware. But, on a serious note, no matter the product you are selling, it is more important to focus on building relationships, understanding client needs and guiding clients through a purchasing decision.
Generally, two main roles in this industry are sales development representative (SDRs) and account executive (AE). SDR’s main focus remains on lead generation, and AEs handle closing deals.
Building Relevant Knowledge and Skills
A basic understanding of the technology you are selling is the first thing. It is essential because you need to communicate and pass on essential details to the client. You must learn cloud computing and familiar terms like CRM (customer relationship management).
You can learn from free online resources; they will help build a foundation. Consider exploring platforms like:
- HubSpot Academy
- LinkedIn Learning
- Sales Hacker
Additionally, practice soft skills including public speaking, active listening and objection handling. Remember, tech sales is equally important to understand people as much as their products.
A Strong Resume
We all know a strong resume is the backbone of any job seeker. A sales-oriented resume attracts attention from ideal tech recruitment agencies. Your resume must demonstrate your ability to communicate, persuade and build relationships. If you are new in this industry and do not have formal sales experience, do mention your skills and experience from other jobs.
On a platform like LinkedIn, write a concise headline that shows your interest in tech sales. Use summary to tell your story, like why you are passionate about this role and what brings you here. Recruiters do check the profiles, so do mention your skills and projects you are looking forward to working on.
Networking
You can consider tech sales as a people-first business, and the same applies to job hunting. Instead of sending hundreds of applications, focus on building real connections. Join platforms like LinkedIn and join groups specifically.
Groups related to tech sales can help you and lead you to the right path. Engage with people and learn from their experience. Webinars and going to local tech meetups or virtual conferences can help beginners a lot.
Don’t be afraid to reach out to current SDRs or AEs who can help you with their expertise and experiences. A short and polite message can help start a fresh conversation and help you engage positively. These conversations often lead to referrals or valuable insights.
Applying
Quality over quantity should be your mantra to follow, especially when it comes to applications. Target entry-level roles at tech companies that are known for training their sales reps. These companies are often fast-growing startups or mid-sized firms.
Read job postings carefully and tailor your resume and cover letter to the specific role. Highlight why you are looking forward to this position and how your background aligns with the role.
If you are completely new to the industry, consider sales bootcamps or fellowships. Prepare for the interviews accordingly and practice before moving directly to the one.
Interviewing usually involves roleplays, mock cold calls and behavioural questions. You may need to answer about past challenges, how you have handled rejection and examples of problem-solving.
Also, never stop learning even if you have been hired. It is an evolving industry and needs perfect knowledge about trends and ideas.
Final Thoughts
Getting into tech sales does not mean having a perfect resume but perfect skills, knowledge and ability to engage. It is a career where your attitude, work ethic and willingness to work are all important.
If you are new to the industry of tech sales, ensure you are engaging in boot camps, regular updates and having a talk about expert experiences. Learning from others is never a bad thing, and you must not hesitate to reach out for help whenever needed.
